An interesting study that examines how metrics on Facebook, such as number of likes, lead to a desire for more. Have only read it quickly, but it seems to compare what happens when users don't see such metrics. An interesting quote from the conclusions:
"Facebook draws on our deeply ingrained “desire for more,” compelling us to reimagine friendship as a quantitative space, and pushing us to watch the metric as our guide"
http://computationalculture.net/article/what-do-metrics-want
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